A NOVEL
Six Lanes of Kamathipura
BUSINESS
Digital Product Sales & Marketing Strategy
BUSINESS
Digital Product Sales & Marketing Strategy
A 27-Chapter Playbook for Building, Launching, and Scaling a Digital Product Business
A 164-page, 27-chapter practitioner guide to building, launching and scaling a digital product business, with templates for every step.
Digital Product Sales & Marketing Strategy is a business playbook by Indian author Parvind Kumar covering the complete lifecycle of a digital product business — from validating a product idea to building a sales funnel, running email and paid campaigns, launching to a list, and scaling internationally.
The book is organized into six parts: Foundation, Infrastructure, Marketing, Growth, Optimisation & Scale, and a closing section on AI and future trends. It backs its claims with over 40 primary source citations and 18 real creator case studies, and includes nearly 30 copy-paste templates — email sequences, ad account structures, and a pricing calculator among them — plus a 90-Day Action Plan tying every task to a specific chapter.
Table of Contents
- Part I: Foundation: Choosing the right product, buyer persona, and brand positioning.
- Part II: Infrastructure: Payment platforms, sales funnels, pricing, and legal compliance.
- Part III: Marketing: SEO, email marketing, social ads, video, and community building.
- Part IV: Growth: Affiliate marketing, launch frameworks, upselling, and buyer psychology.
- Part V: Optimisation & Scale: Analytics, retention, international pricing, and creator mindset.
- Part VI: Future: An AI toolkit for creators and the trends shaping digital commerce ahead.
Reviews & Testimonials
★★★★★
“The most actionable digital products book I've read — templates, not just theory.”
— Reader Review★★★★★
“Dense with real numbers and real case studies. A genuine reference, not another marketing pep talk.”
— Business Playbook Review